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Wednesday 29 July 2009 14:50

A year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’.

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Monday 27 July 2009 14:50

A year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’. A year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’. A year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’.

‘Analogue marketing’, anyone?

Friday 17 July 2009 01:00

It’s hard to read about marketing nowadays without ‘digital marketing’, ‘e-marketing’ or some similar phrase cropping up. There are digital marketing conferences and awards, and at Marketing Ability we are delivering a course leading to the Chartered Institute of Marketing’s e-Marketing Award.

Packaging services

Friday 10 July 2009 15:06

Marketing Magazine today reported that UK supermarket chain Sainsbury’s are launching a press campaign to promote price reductions across their ‘Basics’ range of budget products.